Continuum
Developed specifically for our brand portfolio clients, Classic’s Continuum solution ensures brand continuity and optimization across multiple touch points, environments, categories, store formats and/or vendors. Continuum’s future-seeking platform marries the power of technology with bespoke customization that drives hyper-localization and specialization in both print and new media.
Client Results:
- Increased brand awareness, integrity and compliance
- Promotional agility and quick response
- Regionalized and optimized brand and price targeting
- Cost efficiency and margin enhancement
- Increased store associate productivity
- Cross-functional transparency
The Retail Edge
With classic, a Retailer has access to improved marketing workflow processes linking corporate, brand & field marketing, suppliers, ad agencies and customers.
We offer:
- increased brand integrity and compliance
- loyalty program support and management
- alignment of marketing tactics
- management of centralized print & mailing
- increased accuracy and speed-to-market
- training and helpdesk services for program support
- localization of marketing materials
- responsiveness to market demands
- reduction in errors and administration headaches
- enhanced control & reporting
- cost reduction and improved ROI
The Financial Edge
We create secure, company-facing, web-based platforms that give authorized users access to powerful marketing programs.
We automate crucial marketing workflows which integrate company rules and branding standards and provide a secure library of customized marketing tools.
These programs allow for greater control of corporate communications while increasing speed-to-market, accuracy of delivery, and improved management of costs.
Our turnkey solutions include:
- localization
- decentralization
- secure data integration
- list acquisition and scrubbing
- data suppression
- personalization
- print and digital production
- mailing services
- fulfillment logistics